My Chosen Brand: Givenchy

I have chosen to change my brand from Tom Ford to Givenchy because:

•  I feel there is more material I can use (backstage videos, catwalk shows) to inspire my idea's. 
• I also love the lace look created by Pat Mcgrath for their S/S16 show and the colours and fabrics used have inspired some idea's for this project. 
• I like the way the style of the Givenchy's ad campaigns is easily recognisable and that they have a running theme, meaning it will be easy to create something in keeping with the brand. I also decided to switch as the brand has far more of a rich history so I can look back on years worth of previous collections for inspiration. 
• The illuminating powder released with their S/S16 collection fits in perfectly with the naturally luminous skin that is on trend for this season which I was hoping re create for this project.     

                                    

GIVENCHY (2015) Givenchy spring summer 2016 advertising campaign - director’s cut. Available at: https://www.youtube.com/watch?v=peJGgVDuI60 (Accessed: 17 February 2016).

Givenchy spring 2016 ready-to-wear fashion show details (no date) Available at: https://uk.pinterest.com/pin/323907398178634627/ (Accessed: 17 February 2016).

Givenchy haute couture, f/w 2011 (2011) Available at: http://indulgy.com/post/lSC14qIRC1/givenchy-haute-couture-fw#/do/from/74137403309 (Accessed: 17 February 2016).

Givenchy F/W 08 (Givenchy) (no date) Available at: http://models.com/work/givenchy-fw-08 (Accessed: 17 February 2016).