My Chosen Brand: Tom Ford

I have chosen Tom Ford as the brand I will be designing for.  My reasons for choosing this brand are:

• I love the fact the brand uses a wide range of colours and make up styles for its catwalk shows, advertising and editorial looks yet the make up always looks glamorous and wearable. 
• I am very inspired by the fashion film released to showcase the SS16 collection and the colours chosen for the Spring/Summer Runway Collection. 
• After looking at an array of different advertisements from the brands given on the list, I really liked the glamorous and sexualised advertisements associated with the brand. 

TOM FORD (2015) TOM FORD WOMENSWEAR SS16. Available at: https://www.youtube.com/watch?v=JiSQHJ_a5Z0 (Accessed: 10 February 2016).

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